THE ELEVATOR PITCH

2020 Social is a Social Business Strategy firm, serving Indian and international clients.

We help our clients leverage social technologies to achieve five types of strategic business objectives — increase revenue, decrease cost, design better products and processes, enable stronger relationships and increase productivity.

Instead of focusing on specific tools and technologies, we use a structured methodology to tap into the power of the five underlying value systems embedded in social technologies — user generated content, conversations, collaboration, community and collective intelligence.

Finally, we architect effective solutions in the form of community platforms, social applications, social commerce marketplaces, social CRM programs and enterprise collaboration programs.

Contact us today to understand how you can leverage the power of social technologies to achieve strategic business results.

THE LONGER VERSION

BUSINESS OBJECTIVES

We help our clients leverage social technologies to achieve five types of strategic business objectives –

1. Increase revenue by acquiring, retaining and cross-selling to customers.
2. Decrease cost by enabling customers to take over tasks from employees and partners.
3. Design more user-friendly products and processes, reduce time-to-market.
4. Enable stronger relationships between customers, partners and employees to drive advocacy.
5. Simplify communication flows to increase productivity.

METHODOLOGY

Instead of focusing on specific tools and technologies, we use a structured methodology to tap into the power of the five underlying value systems embedded in social technologies –

1. User Generated Content: To easily create and share ideas and expertise.
2. Conversations: To build relationships and spread ideas virally.
3. Collaboration: To work together to achieve shared objectives.
4. Community: To bring together groups around shared interests.
5. Collective intelligence: To identify and use patterns in social data.

SOLUTIONS

Finally, we architect effective solutions in the form of –

1. Community Platforms for building relationships and driving advocacy.
2. Social Applications for organizing events, enabling innovation and sharing expertise.
3. Social CRM Programs for listening, profiling and engaging.
4. Social Commerce Marketplaces for converting, supporting and cross-selling.
5. Enterprise Collaboration Programs for simplifying communication flows and increasing productivity.

CLIENTS

Within a very short time, we have put together a strong portfolio of meaningful engagements with Indian and international clients –

1. Large Indian alcoholic beverages company: Annual strategy retainer to develop community platforms, social applications and social CRM programs across the entire brand portfolio.
2. Large international technology company: International strategy engagement for developer community.
3. Large Indian non-profit organization: Strategy engagement for citizen action community.

CONTACT US

Contact us today to understand how you can leverage the power of social technologies to achieve strategic business results.

Also see: Objectives, Methodology, Solutions and Clients.