THE ELEVATOR PITCH
2020 Social builds and nurtures online communities for Indian and international clients, to connect their customers, partners and employees, catalyze innovation and collaboration, and drive loyalty and advocacy.
2020 SOCIAL COMPETENCY AREAS
As of now, we have three “competency areas”:
- PLAN: which involves doing primary and secondary research on the social web, advising clients on how social technologies are impacting their business strategy, and conducting workshops for senior management.
- BUILD: which involves building online community platforms and social applications, and integrating them with existing platforms like Facebook, LinkedIn and Twitter using social APIs.
- ENGAGE: which involves creating compelling content for the community platforms we build, tracking and participating in conversations on the community platforms and the broader social web, and increasing participation in these communities through social media contests.
Dave leads our PLAN competencies, Kaushal leads our BUILD competencies and Gautam leads our ENGAGE competencies.
2020 SOCIAL PARTNERS
In some of our engagements, we focus only on the PLAN piece, while the BUILD and ENGAGE pieces are handled by another full-service digital agency. In such cases, we usually work from the client side to define detailed functional requirements and campaign calenders, select the agency and closely work with them through the BUILD and ENGAGE pieces. We have worked with Experience Commerce and Interakt on such engagements and look forward to working with other full-service digital agencies.
In other engagements, we work across the PLAN, BUILD and ENGAGE pieces and partner with design and development firms to offer the full solution. We have worked with Design For Use and Tekriti Software on such engagements and look forward to working with them again.
Lithium (for external communities) and SocialText (for internal communities) are our preferred white label platforms. Drupal is our preferred platform for building custom community platforms.
2020 SOCIAL PRACTICE AREAS
As of now, we have three practice areas:
- BUSINESS TO CONSUMER: which involves building communities of interest, around lifestyles and causes.
- BUSINESS TO BUSINESS: which involves building communities of practice, around professions and industries.
- EMPLOYEES and PARTNERS: which involves building collaboration platforms.
Dave leads our business-to-consumer practice, Kaushal leads our business-to-business practice and Gautam leads our employees and partners practice.
2020 SOCIAL OFFERINGS
So, 2020 Social’s suite of offerings is essentially a matrix of our competency areas and practice areas –
Ask us how we can help you or partner with you.
2020 Social builds and nurtures online communities for Indian and international clients, connects their customers, partners and employees, and helps them achieve their business objectives.
