2010 and Web 3.0: The Year of the Social Business

Posted on 06. Jan, 2010 by Dave in How To Guides, Ideas, Media

2010 is underway, and “social media marketing” nomenclature is fast giving way to “what’s real.” So, what’s real? For starters, the core technologies of Web 2.0, a.k.a. “the social Web.” They are part of the mainstream-Internet use around the world, and their impact on business — worldwide — is significant. The continued evolution of the Web-based technology — whether deployed on a desktop, laptop, netbook, or smartphone — is pushing businesses to reconsider business design. The shift extends to the entire c-suite, not just the marketing department.

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Avoiding Collisions on the Social Web

Posted on 30. Dec, 2009 by Dave in Announcements, Case Studies, How To Guides, Ideas

Last week, the social Web felt a bit like a bad holiday sale…as some notable brands suffered collisions with their respective audiences. The combination of business processes and the consumer reactions, expressed via social media, played a role in each of them.

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Interactive Application vs. Social Campaign

Posted on 09. Dec, 2009 by Dave in Ideas, Media

What makes an application “social,” and why you should care. This article dives into the things you need to consider when planning your social marketing and business programs.

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Social Business: Creating a Foundation for Growth

Posted on 25. Nov, 2009 by Dave in Announcements, How To Guides, Ideas

Three realistic tips to help optimize your social media program.

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Media and Publishing: New Social Tools Worth Noting

Posted on 11. Nov, 2009 by Dave in Announcements

What Condé Nast could have learned from Meredith Publishing, iVillage, MTV’s Guarida Azul, and Belo Interactive.

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Social Media Is Tailor-Made for SMBs

Posted on 28. Oct, 2009 by Dave in Announcements, How To Guides, Ideas

How three small to medium-sized businesses tapped social networks to connect with customer.

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Social Business Strategy: A Simple Framework

Posted on 12. Sep, 2009 by Dave in Announcements, Reports

With attention turning to social business Gaurav and I developed and validated a logical, step-by-step approach to the application of social technologies in business.

Building on core business concepts–creating experiences that customers love and will talk about–we”ve extended the prior social concepts to include the COO and the Operations side of the house.

You”ll find the whitepaper here ‘Social Business Strategy: A Simple Framework‘.

The Business Impact of the Social Web

Posted on 07. Sep, 2009 by Dave in Media

I was interviewed in April 2009 by long-time and colleague Tom Parish, Host of EnterpriseLeadership.org and BMC Community Podcasts. Tom asks me about social media and its impact at the enterprise level. This is one of the areas where I spend a lot of time, as the business impact of social media and the Social Web will dwarf the current excitement over the advertising applications.

The interview itself is about 30 minutes long (so grab some coffee!); in it we cover:

  • Social media (of course)
  • Operational and Enterprise implementations
  • Social CRM and the integration of analytics
  • The transition to Netbooks and mobile

Originally posted here.