Welcoming Puneet and Arushi – Interns at 2020 Social
Posted on 28. Jan, 2010 by Gautam in Announcements
Over the last week we had two new people who have joined the team at 2020 Social.
Puneet Singh (Twitter) from Fore School of Business, Delhi and Arushi Gupta (Twitter) from Indian Institute of Technology, Delhi have joined us as interns. For the next couple of months they will work on specific live projects that will impact.
Puneet would be working on a project in which he would be looking at Business to Business (B2B) Communities – and finalising on what are the various types of B2B communities that can be leveraged by organizations to engage with their clients.
How Micro, Small and Medium Enterprises Can use Social Media
Posted on 23. Jan, 2010 by Gautam in Events
I was at the 4th Indian Marketing Summit today on a panel discussion with luminaries like Mahendra Swarup who founded Indiatimes.com, Bikky Khosla of Tradeindia.com, Prof. Govind Hariharan from the Michael J Coles College of Business, Kennesaw State University and Rajeev Karwal, Founder and CEO of Milagrow.
The presentation I made is here:
The other panelists chose to speak rather than present, so I can’t share the presentations here
Thinking about Social-ERM
Posted on 13. Jan, 2010 by Gautam in Announcements
Many business leaders and HR professionals I meet and talk to take stances that are either on the lines of “Oh, Orkut and Facebook is such a drain on my company resources and time ! I need to ban such stuff – or at least regulate it – so that we can do our jobs better”
Or (and this is a smaller number) some CEOs, COOs, HR professionals and many Marketing professionals – the ones who are more open-minded, say – “Hold on, here are some things that are changing at a fundamental level in the way we engage with the external world, and our employees are out there on Facebook, Linkedin, Orkut, Twitter – talking about their jobs, our products, answering questions from their friends and strangers. If we can’t ban this, how can we channelise it?”
Great Reading on Building Collaborative Organizations
Posted on 12. Jan, 2010 by Gautam in How To Guides
Came across some great posts on driving collaboration within the organization
First there are cases studies of Heinz and Bayer where Social Media meets the Employee Handbook
For Bayer Corp, social media has become one more way for employees to share ideas within the organization or for the company to communicate with customers.
However, the company — like many others in the social media space — also recognize the need for formal policies or guidelines governing these online activities.
“It’s not as if there are brand new guides or instructions to employees, but this is another vehicle that, if they are representing the company, they need to be mindful of what proper behavior is,” said Bryan Iams, head of strategic and external communications for Bayer.
More on the Hyper-linked Organization
Posted on 07. Jan, 2010 by Gautam in Ideas, Trends
JP at Confused of Calcutta is musing about what the Facebookisation of the Enterprise means for IT departments. Here are some of the posts we have done at 2020 Social on the same issue: How to Build a social organization and Making of the Social Organization
As he says:
Was I talking about Facebook? Or was I talking about the IT department
What Social Media Taught Me About Management and Leadership
Posted on 28. Dec, 2009 by Gautam in Ideas, Trends
I started my career in HR in 1999, and I started blogging here in 2002 – so in my mind both of these are linked in some way.
In my career in moved from KM to e-learning, to Training to a HR Generalist stint and then to HR Consulting – and parallel to this I was discovering more and more tools as they got invented and went out of fashion – from Yahoo Groups to Ryze to Linkedin to Orkut to Facebook to Twitter.
The making of a Social Organization
Posted on 21. Dec, 2009 by Gautam in How To Guides
At 2020 Social one of the things we believe is that we are a our own petri-dish. We experiment with technology and processes to convert ourselves into the kind of organization we think is suitable to be called social.
So not only do we have a blog, a Facebook page, a twitter account, a twitter list showcasing all our tweets – we’ve also now started a wiki to focus on building a repository of social media successes in India – and will invite participation from like minded folks soon.
On the other side of the seriousness spectrum we have started a Fun page where we publicly talk on the lighter side of life at 2020 Social
How to leverage Social Technologies to Build Online Talent Communities
Posted on 12. Dec, 2009 by Gautam in How To Guides
Some thoughts I put together – on how the Recruiting function can leverage Online Talent Communities to build a pipeline for future workforce.
I know there are no great examples of “real” Talent Communities – and that is why I think the first organization that gets it right would benefit the most!
Thoughts? Send me an email ! View more presentations from Gautam Ghosh
How to Build a Social Organization
Posted on 10. Dec, 2009 by Gautam in How To Guides
This post was collaboratively written on a wiki by Gautam and Abha.
How would 2020 Social engage with organizations to build collaborative, open organizations
At 2020 Social we understand that while business is social – organizations must change internally to be truly authentic and social externally.
We have posted earlier on the changing nature of leadership in the age of social web within organizations, as well as some of the deeper trends driving this reality in organizations.
As the nature of work itself changes from personal productivity to group and team work, organizations need to have better tools to get work done between people.
Leadership in the time of Social Media
Posted on 30. Nov, 2009 by Gautam in Trends
(Cross posted from Gautam Ghosh on Organizations 2.0)
As organizations get more and more linked to external stakeholders, and their people become unofficial spokespeople on social networks like Twitter and Facebook and become marketers whether or not it is their role.
In such times – specially for organizations that are living in this hyper-linked worlds – what are the leadership behaviors that should be adopted.
Not surprisingly, these behaviors are not new. As I mentioned earlier, the tools of web 2.0 promise real organization development, and therefore, the behaviors of leaders must reflect the tenets of OD and these times.

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