LiveMint Story on My NASSCOM Foundation Workshop on Social Media for Non-Profits
Posted on 02. May, 2010 by admin in Media
LiveMint recently did a story on my NASSCOM Foundation workshop on social media for non-profits.
Here is the video interview –
Here is the full text of the LiveMint story –
Why and how nonprofits should use social media
Gaurav Mishra, CEO of 2020 Social, talks about how Indian nonprofits can best use social media tools like Facebook and Twitter to further their causesIt’s hard being a nonprofit these days. In an increasingly competitive world populated by increasingly busy people who are increasingly careful about how they spend their money in a post-recession era, nonprofits are struggling more than ever to raise awareness, attract volunteers, and generate a long-term interest in the causes they work for.
Strapped for time, money and manpower, more and more nonprofits are turning to sites like Facebook and Twitter, hoping to leverage these free platforms to generate mass interest at minor costs. However the social media space, like the real world, is crowded, noisy and extremely competitive, and many nonprofits after setting up that Facebook fan page or Twitter account are at a loss as to what to do next.
Afaqs Story on Twitter’s New Advertising Model
Posted on 16. Apr, 2010 by admin in Media
I was quoted yesterday in a afaqs! story on Twitter’s new advertising model.
For Twitter ads, resonance is based on how many Twitter users engage with the ads (retweet it, reply to it, favorite it, click on it). Also, brands need to be careful about not being seen as spamming users with promoted tweets.
So, brands should promote the following types of tweets –
1. Contest tweets, where the brand encourages users to share or submit ideas or stories to win a prize.
2. Cause marketing tweets, where the brand encourages users to support a cause or a non-profit.
3. Tweets from customers where they review, recommend, or give kudos to the brand, product or service.
Here’s a post on how Virgin America is using promoted tweets.
Here is the full text of the story –
Now advertise on Twitter
Kapil Ohri | afaqs! | New Delhi, April 16, 2010Twitter, the micro blogging and social networking platform, finally seems to have cracked its monetisation code.
Recently, Biz Stone, co-founder of Twitter, posted information on Twitter’s advertising service, called Promoted Tweets, on the official blog (blog.twitter.com).
Exchange4Media Story on Our Social Media Panel at GoaFest 2010
Posted on 14. Apr, 2010 by admin in Events, Media
I have written about my panel discussion on social media at GoaFest 2010.
Here is the Exchange4Media story on the panel —
It’s all about being ‘social’
Rishi Vora
Facebook, Twitter, Orkut and many other social media platforms have become a way of life for many consumers in India. Sharing information with friends and also strangers has become the new reality. How can brand managers and advertising agencies cash in on this growing segment? Can this very-evident opportunity in the media world be monetised? Can it become the centre of digital communications? How does one measure social media?
All these questions and more were addressed at a panel discussion on Social Media, which was part of Knowledge and Learning Seminar on Day 3 at GoaFest 2010. The session, which was moderated by Eric Ashok Ledergerber, Founder, hub.in|dia, had among its panelists Patrick Liotard-Vogt, chairman, ASW.com; Kiruba Shankar, well-known blogger and CEO of Business Blogging Pvt Ltd; Gaurav Mishra, CEO, 2020 Social; and Vishal Gondal, CEO & Founder, Indiagames Ltd.
Vishal Gondal started off the session by explaining how the whole media space was reinvented with the evolution of social media. “We are moving towards participative media, where the ballgame of engagement has change dramatically,” he noted.
Campaign India Story on Our Social Media Panel at GoaFest 2010
Posted on 14. Apr, 2010 by admin in Events, Media
I have written about my panel discussion on social media at GoaFest 2010.
Here is the Campaign India story on the panel —
Social, location, context, mobile: Buzzwords for the future
Gunjan Prasad, 11 April, 2010The 2nd day of Goafest 2010 was set in motion by a ‘Knowledge & Learning” seminar focussing on the burning issue of ‘Social Media’. A varied panel comprising Eric Ashok Ledergerber, founder, hub.in-dia; Kiruba Shankar, CEO, Business Blogging; Vishal Gondal, founder, India Games; Gaurav Mishra, founder 20-20 Social and Patrick Liotard Vogt, chairman, ASW.com held the audience’s attention through plenty of examples and an interactive element.
At the outset they urged the audience to send their thoughts and views through SMS or twitter while the session was on.
Gondal gave three parameters that are defining the social media in current times. He said that reinvention of media is inevitable as it is moving from being a one-way conversation to a participatory medium. “Also, free is the new premium.” Most importantly, he added that social, location, context and mobile are four buzz words that will change the future of communication.
afaqs Story on Our Social Media Panel at GoaFest 2010
Posted on 14. Apr, 2010 by admin in Events, Media
I have written about my panel discussion on social media at GoaFest 2010.
Here is the afaqs story on the panel —
Goafest 2010: The dynamics of social media
Presented by Mail Today
Devina Joshi | afaqs! | Goa, April 13, 2010On the concluding day of Goafest 2010, a session moderated by Eric Ashok Ledergerber, founder, hub.in|dia, saw experts in the field of digital media discussing the growing importance of social media and its relevance in today’s context. The panellists comprised Patrick Liotard-Vogt, chairman of the social community, ASW.com; Vishal Gondal, CEO and founder, Indiagames; Gaurav Mishra, CEO, 2020 Social; and famous blogger, Kiruba Shankar, CEO of Business Blogging.
Shankar shared a story of his annoyance with Cleartrip.com. When the travel site messed up his flight booking details, he blogged and tweeted about it, which in turn led to another 300 people retweeting the story and putting it up on their blogs and Facebook profiles.
As a result of this online explosion against Cleartrip, the brand didn’t do the obvious by staying mum or defending itself — it surprised everyone by admitting its mistake publicly. What’s more, Shankar was given a redeemable free business class ticket, as compensation for the inconvenience caused to him.
Social Media News Stories 22nd March-2nd April
Posted on 06. Apr, 2010 by Hardeep Kaur Rai in Media, Reviews, Trends
News stories from 22nd March-2nd April:
1) The Times of India featured a story ‘India’s first You-Tube star’ by Javed Anwar on 22nd March that chronicled the rise of Wilbur Sargunaraj after his video ‘Love Marriage’ garnered indisputable fame. The 32 year old from Madurai has joined the ‘fame club’, with even the Digg community featuring him amongst its top stories and the article quoting celebrated movie critic Roger Ebert daring his followers on Twitter ‘not to like this Indian music video with its smiling bride’. However it seems this is not Wilbur’s first attempt with his first song ‘Blog Song’ uploading on You-Tube in July 2007 and numerous others after that.
Comment- YouTube is a rage in India and the above article is an instance supporting it. Whilst, it would be difficult to ascertain the exact geography of its audience, the fact that You-Tube is now a must medium for individuals and brands to communicate and explore is reason enough to watch it keenly.
2) An article ‘Facebookers more loyal to media than Google’ appeared in DNA on 22nd March that elaborated on the growing prowess of Facebook to pull in visitors to news and media websites than those brought in by Google News.
LiveMint Article on Indian Brands Using Social Media
Posted on 03. Apr, 2010 by admin in Media
I was quoted recently in a LiveMint article on Indian brands using social media.
I said that out of the top 100 Indian brands, maybe 20 have used social media in any meaningful way so far, but many more are trying to experiment with it. It’s evident from the other quotes in the article that the easiest way to try out social media is through ads, games, or skins on social networks, tactics that are neither social or meaningful.
To get a full perspective on which brands are engaging with social media in meaningful ways, do check out 2020 Social’s Introduction To Social Media In India –
Here’s the full text of the article –
Companies take to social media, target young clientele
As firms in India jump on to the social media bandwagon, they are increasing their digital media spending budgets to promote brands and products through online networks
P.R. Sanjai and Sapna Agarwal
Mumbai: On 14 March, Ching’s Secret, a Chinese cuisine brand, crossed 100,000 fans on its Facebook page, prompting 42 “likes” and 26 congratulatory messages on the social media site that is increasingly drawing the attention of companies as a way to reach out to the next generation of consumers.
LiveMint Story on How Indian Airlines Are Using Social Media
Posted on 21. Mar, 2010 by admin in Media
LiveMint quoted me in a recent story on how Indian airlines are using social media.
I believe that Indian airlines are only scratching the surface of what’s possible with social media. Especially, full-service airlines like Jet Airways and Kingfisher should be building communities of interest around luxury lifestyle, business travel, and business networking, and incentivizing participation in these communities by linking them to their frequent flier programs.
I think a big unexploited opportunity is to position the customer base for a full-feature airline as a differentiator. Imagine being able to see who in your extended Facebook, LinkedIn, or Twitter network is traveling in the same flight as you and being able to chose a seat next to them, during web check-in, all subject, of course, to due privacy permissions.
Here are some good examples of social media programs by airlines: Nuts About Southwest Blog, Southwest Airlines Facebook Page, British Airways Metrowin, Virgin’s V-Flyer, and Virgin’s in-flight services, including seat-to-seat chat.
Here is the full text of the LiveMint story –
Private carriers log on to social networking sites
PR Sanjai
Outlook Money Story on Social Media As a Career Option
Posted on 17. Mar, 2010 by admin in Media
Outlook Money recently quoted me in a story on social media as a career option –
I am not a social media specialist. Should I acquire social media skills?
Yes. “Social media skills are a multiplier to all sorts of conventional functions. A layer of social media skills over and above your core skills set can help you add value to yourself and your organisation,” says Gaurav Mishra, CEO, 2020 Social. This specially applies to people in the PR and marketing domain, those who have a primary responsibility in engaging with an audience… (but also to) HR professionals can use the social media as a recruitment tool to locate the right candidate based on skills and work profile.
Here is the full text of the story –
The Right Connect
As Companies increasingly use social media to reach out, it opens up a new career avenue
Anagh Pal***
The Guiding Lights
Social Media Stories 6-12th March
Posted on 17. Mar, 2010 by Hardeep Kaur Rai in Announcements, Media, Reviews, Trends
So another week passes us by and we bring to you a round up of news stories and happenings from the Indian social media sphere.
1) The Economic Times featured an article on the latest takers of social networking sites ‘Social Networking Bug bites’ by Sarah Jacob and Harsimran Julka on 6th March. The article states, ‘More than ever before seniors are finding themselves drawn online for the same reasons as young adults; to stay in touch with family and friends, meet new people from the comfort of home, bridge the generation gaps and even find jobs’.
Comment- It was only a matter of time before this would happen. Considering the popularity of social networking sites as well as the speed at which technology is becoming simpler and efficient, it makes sense for seniors to join in on the fun and build on interests while maintaining relationships and other parts of life.
2020 Social builds and nurtures online communities for Indian and international clients, connects their customers, partners and employees, and helps them achieve their business objectives.
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