Exchange4Media Story on Our Social Media Panel at GoaFest 2010
Posted on 14. Apr, 2010 by admin in Events, Media
I have written about my panel discussion on social media at GoaFest 2010.
Here is the Exchange4Media story on the panel —
It’s all about being ‘social’
Rishi Vora
Facebook, Twitter, Orkut and many other social media platforms have become a way of life for many consumers in India. Sharing information with friends and also strangers has become the new reality. How can brand managers and advertising agencies cash in on this growing segment? Can this very-evident opportunity in the media world be monetised? Can it become the centre of digital communications? How does one measure social media?
All these questions and more were addressed at a panel discussion on Social Media, which was part of Knowledge and Learning Seminar on Day 3 at GoaFest 2010. The session, which was moderated by Eric Ashok Ledergerber, Founder, hub.in|dia, had among its panelists Patrick Liotard-Vogt, chairman, ASW.com; Kiruba Shankar, well-known blogger and CEO of Business Blogging Pvt Ltd; Gaurav Mishra, CEO, 2020 Social; and Vishal Gondal, CEO & Founder, Indiagames Ltd.
Vishal Gondal started off the session by explaining how the whole media space was reinvented with the evolution of social media. “We are moving towards participative media, where the ballgame of engagement has change dramatically,” he noted.
Campaign India Story on Our Social Media Panel at GoaFest 2010
Posted on 14. Apr, 2010 by admin in Events, Media
I have written about my panel discussion on social media at GoaFest 2010.
Here is the Campaign India story on the panel —
Social, location, context, mobile: Buzzwords for the future
Gunjan Prasad, 11 April, 2010The 2nd day of Goafest 2010 was set in motion by a ‘Knowledge & Learning” seminar focussing on the burning issue of ‘Social Media’. A varied panel comprising Eric Ashok Ledergerber, founder, hub.in-dia; Kiruba Shankar, CEO, Business Blogging; Vishal Gondal, founder, India Games; Gaurav Mishra, founder 20-20 Social and Patrick Liotard Vogt, chairman, ASW.com held the audience’s attention through plenty of examples and an interactive element.
At the outset they urged the audience to send their thoughts and views through SMS or twitter while the session was on.
Gondal gave three parameters that are defining the social media in current times. He said that reinvention of media is inevitable as it is moving from being a one-way conversation to a participatory medium. “Also, free is the new premium.” Most importantly, he added that social, location, context and mobile are four buzz words that will change the future of communication.
afaqs Story on Our Social Media Panel at GoaFest 2010
Posted on 14. Apr, 2010 by admin in Events, Media
I have written about my panel discussion on social media at GoaFest 2010.
Here is the afaqs story on the panel —
Goafest 2010: The dynamics of social media
Presented by Mail Today
Devina Joshi | afaqs! | Goa, April 13, 2010On the concluding day of Goafest 2010, a session moderated by Eric Ashok Ledergerber, founder, hub.in|dia, saw experts in the field of digital media discussing the growing importance of social media and its relevance in today’s context. The panellists comprised Patrick Liotard-Vogt, chairman of the social community, ASW.com; Vishal Gondal, CEO and founder, Indiagames; Gaurav Mishra, CEO, 2020 Social; and famous blogger, Kiruba Shankar, CEO of Business Blogging.
Shankar shared a story of his annoyance with Cleartrip.com. When the travel site messed up his flight booking details, he blogged and tweeted about it, which in turn led to another 300 people retweeting the story and putting it up on their blogs and Facebook profiles.
As a result of this online explosion against Cleartrip, the brand didn’t do the obvious by staying mum or defending itself — it surprised everyone by admitting its mistake publicly. What’s more, Shankar was given a redeemable free business class ticket, as compensation for the inconvenience caused to him.
Writing on the Wall: Every Single Talk at GoaFest 2010 Was About Social Media
Posted on 14. Apr, 2010 by admin in Events
Last week, I gave my first GoaFest talk as part of a panel discussion on social media with some really cool co-panelists –
- Eric Ashok Ledergerber (@ledergerber), Founder, hub.in|dia
- Kiruba Shankar (@kiruba), CEO, Business Blogging
- Vishal Gondal (@vishalgondal), CEO, India Games
- Gaurav Mishra (@gauravonomics), CEO, 2020 Social
- Patrick Liotard-Vogt, Chairman, ASW.com
Eric moderated the panel discussion. Kiruba talked about the importance of brands engaging in one-to-one conversations with customers, and mentioned his Cleartrip experience as a case study. Vishal talked about social gaming, and showcased India Games’ IPL T20 Fever cricket game. Patrick talked about the importance of niche social networks like A Small World.
I talked about the difficulties in scaling one-to-one conversations and suggested that agencies and brands might find it easier to build community platforms to host conversations between customers and brand evangelists.
I also argued that the big question in marketing in the 21st century isn’t “how do we get the attention of the biggest audience?” but “how do we scale passion?”.
My working hypothesis is that you scale passion, as a business, non-profit, or government organization, by following three simple steps —
Social Media News Stories-Last Week of Feb
Posted on 03. Mar, 2010 by Hardeep Kaur Rai in Media, Reviews, Trends
To begin with, a belated Happy Holi to all of you.Quite an interesting mix of noise in the social media sphere in the last week ofFebruary.
1) Business Standard featured an article ‘Turning a Digital Page’ by Neha Bhatt elaborating on the rising trend of digital books and the consequent increasing sales of e-readers. The article quotes Gaurav Mishra, CEO, 2020Social and a Kindle user, ‘I bought the Kindle last year. I was willing to leave behind my collection of 2000 books, since the e-reader could hold over 300 books. What I really like about my e-reader is the audio feature. The fact that the device is so light and easy to carry is another motivation’. The article elaborates that the device works for those who care about portability or those who want to appear chic to strangers or associates. However comparing to US and UK, the article considers e-readers a relatively new concept in India due to lack of e-books, pricing issues and loss of wider entertainment options like blogging, gaming and e-magazines.
Comment- For sure, e-readers have a brighter future and can take the book market by storm if made available within the budget of the common man. And with increased entertainment options, the youth will take to it like fish to water.
New Openings at 2020 Social: Consumer Practice Lead and Build Competency Lead
Posted on 21. Feb, 2010 by gaurav in Announcements
As 2020 Social’s suite of offerings have evolved, the senior team is increasingly getting stretched across our competency areas and practice areas.
So, Dave leads our business-to-consumer practice and the plan competency, Kaushal leads our business-to-business practice and the build competency and Gautam leads our employee and partner practice and the engage competency, while I help out across all three competencies and practices.
My target is to take Dave and myself off this grid so that 2020 Social can function even when we are away, let’s say, for speaking at conferences.
To get there, we will need to fill three key positions over the next three months: the business-to-consumer practice lead, the build competency lead and the engage competency lead.
Last week, we announced openings for the first two positions:
- Consultant (1): Ideally Mumbai, but also Delhi or Bangalore
Role: Develop the digital marketing strategy and define the business case for social applications and community platforms for consumer and media clients. Establish thought leadership in the domain of how Indian consumers engage with web, mobile and social technologies through blog posts, white papers and conference talks. Set up the Mumbai office for 2020 Social and establish and grow client relationships. Over a one year horizon, manage a team of 5-6 Associate Consultants and Analysts.
Define Your Sandbox Early, But Stay in Constant Beta
Posted on 21. Feb, 2010 by gaurav in Announcements
STAYING IN CONSTANT BETA WITHIN A SANDBOX
As an entrepreneur, you need to articulate your offering early in your startup’s life cycle, and still stay open to change, especially if you are in the fast-evolving social technologies space.
After nine months of running 2020 Social, I have learned that the key is to define a big enough sandbox early, then stay in constant beta, and play within that sandbox.
THE EVOLUTION OF 2020 SOCIAL
In June 2009, 2020 Social started off as an insights firm, focused on tracking conversations on the social web and identifying trends international clients could benefit from.
Within a hundred days, we realized that the social opportunity in India itself was big enough and reinvented ourselves as a consulting firm, focused on advising Indian and international clients on how social technologies are impacting their business strategy.
By October, we were ready to move beyond pure-play advisory services and offer full solutions to our clients. Since then, we have been working hard on building our BUILD and ENGAGE capabilities, apart from strengthening our already mature PLAN capabilities.
Welcoming Puneet and Arushi – Interns at 2020 Social
Posted on 28. Jan, 2010 by Gautam in Announcements
Over the last week we had two new people who have joined the team at 2020 Social.
Puneet Singh (Twitter) from Fore School of Business, Delhi and Arushi Gupta (Twitter) from Indian Institute of Technology, Delhi have joined us as interns. For the next couple of months they will work on specific live projects that will impact.
Puneet would be working on a project in which he would be looking at Business to Business (B2B) Communities – and finalising on what are the various types of B2B communities that can be leveraged by organizations to engage with their clients.
Arushi would be working along with Karthick and Freddie on what goes into building private community of young trendsetters – a community focused on observing trends and also on how marketers and organizations understand and engage these trendsetters.
Announcement: Kaushal Sarda Joins the 2020 Social Team
Posted on 09. Jan, 2010 by gaurav in Announcements
I’m delighted to announce that Kaushal Sarda has joined the 2020 Social team as a consultant.
Kaushal will head the Bangalore office for 2020 Social and focus on B2B, technology and startup clients. He will also work with Gautam to develop our collaboration/ innovation practice, where we connect employees and partners to help clients achieve their business objectives. Finally, he will work with Upasana to strengthen our “build” practice, where we build online communities using white label or open source platforms.
Previously, Kaushal has worked as a CRM consultant at Capgemini Consulting and founded SaaS based enterprise collaboration platform Uhuroo. He writes about collaboration and innovation at his Creating Connections blog and is a regular speaker on these topics. Kaushal holds an MS in information systems from George Mason University.
Do connect with Kaushal on email, Twitter or LinkedIn.
Cross-posted at Gauravonomics: Social Media and Social Change.
The making of a Social Organization
Posted on 21. Dec, 2009 by Gautam in How To Guides
At 2020 Social one of the things we believe is that we are a our own petri-dish. We experiment with technology and processes to convert ourselves into the kind of organization we think is suitable to be called social.
So not only do we have a blog, a Facebook page, a twitter account, a twitter list showcasing all our tweets – we’ve also now started a wiki to focus on building a repository of social media successes in India – and will invite participation from like minded folks soon.
On the other side of the seriousness spectrum we have started a Fun page where we publicly talk on the lighter side of life at 2020 Social
Internally we are driving online collaboration using three tools, Google Apps for mail, document sharing and calendering - Socialtextfor internal conversations and collaboration on a wiki – and Basecamp for project management.
As social media enthusiasts we have noticed that internally even we need to see a business/behavioral benefit to using a tool – and we understand that more traditional businesses would need to see it more.
One of the way to showcase this is look for external cases where ROI has been calculated – but we believe that using the tools showcases a greater commitment and a better story for any client.
2020 Social builds and nurtures online communities for Indian and international clients, connects their customers, partners and employees, and helps them achieve their business objectives.
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