Social Media Face of Consumer Companies

Posted on 20. Oct, 2009 by Hardeep Kaur Rai in Reviews

Social Media Face of Consumer Companies
To tie in with our Social Media in India report, this post covers a review of two International consumer-facing companies-Proctor & Gamble and Nestle- functioning within the Indian social media eco-system. Whilst International companies act as benchmarks in introducing and promoting social media in India, this particular analysis provides an interesting example of how to tweak certain social media aspects to suit cultural backgrounds as a gentle push in the right direction.

Proctor & Gamble

We begin with Proctor & Gamble’s Indian presence through its Indian face – Beinggirl.co.in. Beinggirl.co.in is an online community targeting Indian teenage girls, effortlessly blending in social networking with feminine care. In keeping with this theme, one discovers that the site provides expert advice and extensive articles on healthcare and growing up issues which are still traditionally taboo in the Indian society and not talked about openly. Registration is fairly easy and provides easy access to the articles via the user’s profile page. All possible and related questions are listed, with the added element to post questions publicly or privately. The community educates and addresses numerous concerns ranging from puberty and career to depression and relationships and allows members to engage with the content.

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