How Micro, Small and Medium Enterprises Can use Social Media
Posted on 23. Jan, 2010 by Gautam in Events
I was at the 4th Indian Marketing Summit today on a panel discussion with luminaries like Mahendra Swarup who founded Indiatimes.com, Bikky Khosla of Tradeindia.com, Prof. Govind Hariharan from the Michael J Coles College of Business, Kennesaw State University and Rajeev Karwal, Founder and CEO of Milagrow.
The presentation I made is here:
The other panelists chose to speak rather than present, so I can’t share the presentations here 
There was a lively Q&A session where some students asked me interesting questions on cloud computing, ranking users on Twitter and how Social Media could help small enterprises recruit employees.
Overall a great learning experience for me!
Social Technologies Offer New Paths to Achieve Old Business Objectives
Posted on 11. Dec, 2009 by gaurav in Ideas
When I tell people that 2020 Social helps clients achieve business objectives by leveraging social technologies, they are sometimes confused. If these social technologies are indeed so powerful, why would you want to use them to achieve old business objectives? Haven’t the business objectives changed themselves along with customer behavior?
The business objectives remain the same — increase revenue, decrease cost and time to market, build better products and processes — the path to achieving these business objectives has changed with the adoption of social technologies.
For instance, one path to achieve the business objective of decreasing support cost is by enabling customers to solve each others’ problems using a customer driven support forum built on Lithium or Jive.
One path to decrease the cost and time to market for product and process innovation is to ask customers what they want using an ideation platform built on Salesforce Ideas, Lithium Ideas or Accept Ideas.
One path to increase revenues is to increase conversion and cross-selling rates by using customer ratings, reviews, Q&A, wishlists and stories, using a social commerce solution like Bazaarvoice.
Three Reasons Why Storytelling is the Key to Social Media Marketing Success
Posted on 02. Dec, 2009 by gaurav in Ideas
I recently wrote about how I rediscovered the importance of storytelling at TEDIndia. I have been thinking a lot about storytelling since then, especially the role of storytelling in social media marketing.
I have come to the conclusion that social media is most powerful when its used for creating, collecting and sharing stories. In fact, I now believe that storytelling is the key to social media marketing success. Here are three reasons why:
1. We love listening to stories.
We loved listening to stories as children and even though we have grown up, we still love listening to stories. We love the drama, the ups and downs, the plot twists, the ability of good stories to take us through an emotional roller-coaster. That’s why we loved fairy tales as children, that’s why we read novels and watch movies as adults, that’s why case studies are such a powerful part of business literature.
2. We learn from stories.
2020 Social builds and nurtures online communities for Indian and international clients, connects their customers, partners and employees, and helps them achieve their business objectives.
Recent Comments