Social Community Efforts From Banks & Financial Institutions
Posted on 22. Jan, 2010 by Mohit in Reviews
Banking and Finance Industry is very competitive. Customers are becoming impatient and loyalty for brands is decreasing. Slowly brands are realizing that they can no longer appear monolithic, imposing and they need to find new ways to engage customers to retain and build relationships.
Web in its new avatar (Social Media) facilitate interactive information sharing, interoperability, user-centered design and collaboration, has given consumers the power to make or break reputations, enhance or damage brands, create winners and losers in the marketplace, and do so with lightning speed. At the same time, social media offer unparalleled access to unfiltered customer opinion, opportunity to understand the real influencers, and opportunities to leverage user-generated content.
Note: There are many popular blogs, forums, and review sites around Banking and Finance. But in this post I am focusing on how large banks and financial institutions are adopting social media to reach out to customers, prospectus and Influencers.
Community efforts from Banks and Financial Institutions.
This online community HSBC Business Network is for SMB and entrepreneurs. The focus is to empower new start-up companies to succeed by enabling them to network and form relationships with each other, as well as leveraging the expertise and support of HSBC’s business specialists
How to leverage Social Technologies to Build Online Talent Communities
Posted on 12. Dec, 2009 by Gautam in How To Guides
Some thoughts I put together – on how the Recruiting function can leverage Online Talent Communities to build a pipeline for future workforce.
I know there are no great examples of “real” Talent Communities – and that is why I think the first organization that gets it right would benefit the most!
Thoughts? Send me an email ! View more presentations from Gautam Ghosh
What’s happening in social media on climate change
Posted on 04. Dec, 2009 by Achintya in Trends
Background
I follow Indian Express and almost everyday when I pick up the morning daily I see something being written on Copenhagen 2009 summit. Then there was the Blog Action day on Oct 15, 2009 when thousands of bloggers wrote about climate change the same day. Hence no prizes for guessing but a lot is happening over environment in social and traditional media. Therefore I thought it would be interesting to see how specifically social media is helping us make our planet a greener place to live.
Scope
Honestly social web is seeing a lot of activities on climate change and a greener planet. There are a bunch of facebook apps, many websites and applications on organizing events and creating petitions, online communities targeting environment and wild life etc but I would specifically like to focus on social applications targeting aggregation of environment related news and influencer platforms. The reason for the preference is that some of the most popular efforts in social media for environment have gone in these two directions.
News Aggregation
Using social technologies to build Organizational Culture
Posted on 30. Nov, 2009 by Gautam in Case Studies, How To Guides
BUILDING AN ENGAGED WORKFORCE
The Story Until Now
(scenario 3 from here)
Over the last two decades LMN Corp has grown from a family owned business to a professionally run conglomerate with diverse interests in shipping, mining, IT, telecom and media. Growth has been robust as the diversifications have paid off.
Sumit Bangia, the 50 year old COO of the company, has been an old LMN hand. Over the last few years, Sumit has become increasingly concerned with the increasing turnover of younger workers. Sumit’s trusted HR Head, 35 year old Shalini Taneja, found out from exit interviews that recent recruits felt disconnected from the conglomerate and felt that they didn’t know how they fit into the big picture.
Sumit and Shalini decided that the key to retaining young recruits was to build an open organizational culture where young recruits could connect with each other and older mentors across levels and functions. It was also important that they felt empowered and encouraged to bring their whole self to work.
Fueling Effective Team Working using Social Technologies
Posted on 27. Nov, 2009 by Gautam in How To Guides
Shared in the flow workspaces to enable Team Work Effectiveness
THE STORY SO FAR
(scenario 2 from here)
Alacrity Legal Technologies is a new Legal Process Outsourcing firm which focuses on a complex method of helping law firms in the US get their litigation issues outsourced to India. On each of these teams it needs the various groups of people to work together so that case materials and lawyer’s notes for clients to work on before the start of the day. Hence teams of law researchers, Indian lawyers and US client managers need to work together to get fast turnaround times.
Sundar Raman, the 43 year old CEO of the firm, is concerned at the high levels of customer complaints – the key theme being that ALT teams always seem to be missing their deadlines. Sundar decided to dig deeper and found that the delays are caused by the serial processing nature of the work: a mis-communication in the to-and-fro chain of emails would stop everyone else’s work and cause serious delays.
Sundar instinctively knew that a way for people to work on documents together without necessarily emailing versions back and forth would speed up the deliverables.
Community Platforms: What makes a good one?
Posted on 18. Nov, 2009 by karthick in Reports, Reviews
How do you categorise and cherry pick the best community platform? What would be the baseline that you would target? This the purpose of the post and what follow sis an analysis of what we have put together.
The breakdown.
First a definition is in order. What is a Community platform?
A community platform refers to the community platform “tool”. This is a tool (open source or otherwise) that enables people to build their own community networks or groups. So if I wanted to start a community for Kawasaki Bikes or Micheal Jackson dance moves club, what is the community platform tool that I should look into?
That’s my purpose in the series of blog posts that will follow. I plan to analyse a bunch of various tools, each bringing it’s unique features to the table, and then see what would broadly fit your (and well mine too) needs.
The Methodology of Analysis.
Community Platform Review : ELGG
Posted on 20. Oct, 2009 by karthick in Reviews
In our first series of Community platforms, we are going to dwell deep into the world of platforms (and tools) that give people the power of forming communities and groups. The first part is targeted at open source social platforms. If you are thinking about forming a community and would like to know which platform would suit your interests best, then these series of posts are for you.
Our first community platform – ELGG.
ELGG gets its name from a town in Switzerland and also means Moose in many languages. It (Website) is an open source social engine that helps you build and form your community. ELGG has been in development since 2004. What does a 5 year old product (latest version being 1.6.1) have to offer us? Quite a lot of features.
Unlike a lot of other platforms, ELGG started off with a vision to integrate the best of Web 2.0 and all popular social media tools integrated into one community platform. While version 1.0 included RSS feeds, forming groups, uploading pictures and avatars a lot has been added since then. The ease with which one can use ELGG has made it a popular platform and the Education sector has particularly taken a liking to it. Recognising its efforts, Infoworld awarded ELGG its Bossie Award for the best open social networking platform.
2020 Social builds and nurtures online communities for Indian and international clients, connects their customers, partners and employees, and helps them achieve their business objectives.
Recent Comments