Everything You Need To Know About Social Media Marketing In Seven Short Steps
Posted on 25. Apr, 2010 by admin in Ideas
Here’s everything you need to know about social media marketing in seven short steps:
1. The biggest risk with social media is in not engaging in public conversations about your brand. So, do engage yourself and encourage your employees to engage. Ask them not to do things that will embarrass themselves or you, but expect them to. All of us have embarrassed ourselves in public, more than once, so will they. It’s okay.
2. The only solution for negative conversations is more positive conversations. Responding to and resolving negative conversations is table stakes. The only way to win at social is by inspiring your evangelists to start and spread more positive conversations about you. So, put in place a process to track and resolve negative conversations, then focus on energizing your evangelists.
3. So, start by asking: Who are our present and potential evangelists? Who do they talk to? Who talks to them? What else do they talk about? What are their triggers to talk? Why do we want them to talk about us? In effect, you are creating a persona for your evangelists, except that instead of using it to design a website, you would use it to design a web of talkworthy touchpoints.
Social Community Efforts From Banks & Financial Institutions
Posted on 22. Jan, 2010 by Mohit in Reviews
Banking and Finance Industry is very competitive. Customers are becoming impatient and loyalty for brands is decreasing. Slowly brands are realizing that they can no longer appear monolithic, imposing and they need to find new ways to engage customers to retain and build relationships.
Web in its new avatar (Social Media) facilitate interactive information sharing, interoperability, user-centered design and collaboration, has given consumers the power to make or break reputations, enhance or damage brands, create winners and losers in the marketplace, and do so with lightning speed. At the same time, social media offer unparalleled access to unfiltered customer opinion, opportunity to understand the real influencers, and opportunities to leverage user-generated content.
Note: There are many popular blogs, forums, and review sites around Banking and Finance. But in this post I am focusing on how large banks and financial institutions are adopting social media to reach out to customers, prospectus and Influencers.
Community efforts from Banks and Financial Institutions.
This online community HSBC Business Network is for SMB and entrepreneurs. The focus is to empower new start-up companies to succeed by enabling them to network and form relationships with each other, as well as leveraging the expertise and support of HSBC’s business specialists
Are Indian News, Media and Entertainment Companies Social Media Savvy?
Posted on 11. Dec, 2009 by gaurav in Reports, Reviews
Most companies see social media as a part of communications, sales and marketing. Some, with a little help from us, realize that social technologies have implications for diverse business functions beyond these functions: from market research and product innovation to customer support and process redesign and even to partner relations and organizationsal development.
However, social technologies are a part of the core product for few companies, apart from the tech giants like Google, Microsoft and Yahoo, standalone social networking firms like Facebook, LinkedIn and Twitter, and social tool vendors like Jive, Lithium and Salesforce.
I believe that social technologies are becoming a part of the core product for news, media and entertainment companies, because an increasing amount of the content available online is now consumer generated content. As the boundary between content companies and technology companies blur even more, all news, media and entertainment companies will need to become technology companies.
In the US, the ubiquity of the internet has forced news, media and entertainment companies to become early adopters of social technologies and experiment with all the five underlying drivers of consumer generated content (CNN iReport), conversations (NPR Community), collaboration (Al Jazeera War on Gaja), community (NYT Times People) and collective intelligence (CNN News Pulse).
Kudos to WagonR Think Big Challenge for Online-Offline Integration
Posted on 10. Dec, 2009 by gaurav in Case Studies
It’s too late to submit your big business idea to the WagonR Think Big Challenge now, but you should still check it out.
Basically, Maruti Suzuki has tied up with the Times Group to launch a contest to find smart business ideas, a theme that ties in with the WagonR positioning of “For the Smarter Race”.
Compared to most Indian consumer generated content contests, the WagonR Think Big Challenge aims big and does several things right.
- First, the theme of the contest, or the social object, is closely tied to the brand positioning. Smart business ideas from/ for the smarter race.
- Second, the contest is supported by television, print, radio, online and on-ground activities. Here’s a gate for the WagonR Think Big Challenge I spotted outside a Maruti Suzuki dealership next to my office:
- Third, the contest extends over city, zonal and national rounds, with prizes worth over Rs. 5o lakhs across different stages, and gives WagonR an opportunity to sustain interest in it over a long period.
- Fourth, the presence of celebrity endorser Madhavan adds a dose of appeal to the contest.
Business is Social: Here are Five Reasons Why
Posted on 01. Dec, 2009 by gaurav in Ideas
At 2020 Social, we believe that business is social. Here are five reasons why.
1. Consumer Generated Content: Your consumers are authors, photographers and filmmakers, all rolled into one. Tap into their creativity, ask them to interpret your brand.
2. Conversations: Your customers, partners and employees are talking about you, in public. Listen to them, reach out to them, engage them in a two-way conversation.
3. Collaboration: People work together in flow when they connect with each other as people. Create rich profiles and shared workspaces to enable people to help each other.
4. Community: Communities come together around a shared social object: a lifestyle, cause or passion. Build and nurture a community around a social object that is bigger than your brand.
5. Collective Intelligence: Customers, employees and partners can give you new ideas and insights. Observe their behavior, ask them for their ideas, recognize and reward them for their contribution.
While social platforms like Twitter, SMSGupShup, Facebook, Orkut, Flickr and YouTube are transient, the underlying value system consisting of these five archetypes, or 5Cs, is here to stay.
Ask us how you can leverage these 5Cs to catalyze innovation and drive engagement, trial and advocacy amongst your customers, partners and employees.
2020 Social builds and nurtures online communities for Indian and international clients, connects their customers, partners and employees, and helps them achieve their business objectives.
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