Social Media in India: International Software and services company review
Posted on 20. Nov, 2009 by Achintya in Reviews
Software and Services companies have been believed to be making good use of social media for their marketing and promotion. Our research on the Fortune 50 international companies in India not just confirms this but also shows that these companies have made special efforts for Indian customers. Hence in this blog we will review the social media efforts of these Fortune 50 international companies in India.
The Fortune 2009 lists IBM (#28) and Microsoft (#49) among the top 50 in the software and services sector. Interestingly both the companies have customized social platforms for the Indian consumers. While Microsoft targets the Indian social web with Mera Windows, IBM has an India Page for IBM Smartmarket to target the Indian SMBs (small and medium businesses)
IBM Smartmarket
Social Media in India report: International automobile company review
Posted on 20. Oct, 2009 by Achintya in Reviews
This is the third post in a series where we will review performance of companies (and brands) using Social media to connect with Indian customers. As mentioned in our methodology post on soon to be published Social Media in India report, we are reviewing top Indian and International companies from the Forbes list for their presence in social media in India. In the previous posts we had reviewed some of the Indian companies” ( like the Tatas, Airtel, Reliance Communications) presence on Social Media. In this post we will be reviewing the presence of some international automobile companies on the Indian social web.
The Forbes 2009 list features 4 automobile companies in the top 50 having an Indian market presence. They are Toyota (3), Volkswagen (15) , Mitsubishi ( actually the list ranks Mitsubishi UFJ Financial as the 21st company but since the parent company also has an Indian presence in the car & SUV market, we have considered it for this review ) and Honda (39). Out of these, we found Toyota & Mitsubishi doing something interesting specific to Indian consumers.
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