Social Media Stories 6-12th March
Posted on 17. Mar, 2010 by Hardeep Kaur Rai in Announcements, Media, Reviews, Trends
So another week passes us by and we bring to you a round up of news stories and happenings from the Indian social media sphere.
1) The Economic Times featured an article on the latest takers of social networking sites ‘Social Networking Bug bites’ by Sarah Jacob and Harsimran Julka on 6th March. The article states, ‘More than ever before seniors are finding themselves drawn online for the same reasons as young adults; to stay in touch with family and friends, meet new people from the comfort of home, bridge the generation gaps and even find jobs’.
Comment- It was only a matter of time before this would happen. Considering the popularity of social networking sites as well as the speed at which technology is becoming simpler and efficient, it makes sense for seniors to join in on the fun and build on interests while maintaining relationships and other parts of life.
Social Media News Stories-Last Week of Feb
Posted on 03. Mar, 2010 by Hardeep Kaur Rai in Media, Reviews, Trends
To begin with, a belated Happy Holi to all of you.Quite an interesting mix of noise in the social media sphere in the last week ofFebruary.
1) Business Standard featured an article ‘Turning a Digital Page’ by Neha Bhatt elaborating on the rising trend of digital books and the consequent increasing sales of e-readers. The article quotes Gaurav Mishra, CEO, 2020Social and a Kindle user, ‘I bought the Kindle last year. I was willing to leave behind my collection of 2000 books, since the e-reader could hold over 300 books. What I really like about my e-reader is the audio feature. The fact that the device is so light and easy to carry is another motivation’. The article elaborates that the device works for those who care about portability or those who want to appear chic to strangers or associates. However comparing to US and UK, the article considers e-readers a relatively new concept in India due to lack of e-books, pricing issues and loss of wider entertainment options like blogging, gaming and e-magazines.
Comment- For sure, e-readers have a brighter future and can take the book market by storm if made available within the budget of the common man. And with increased entertainment options, the youth will take to it like fish to water.
Social Media News Stories Last Week
Posted on 09. Feb, 2010 by Hardeep Kaur Rai in Media, Reports, Reviews
It’s been a super-busy first week of February in the Indian social media space. A wrap-up of the news stories that made headlines is given below.
1) Business Line carried an article ‘Websense unveils security application for Facebook users’ on 3rd Feb that brings a sigh of relief to Facebookers. The article quotes Mr Surendra Singh, Regional Director (SAARC and India), Websense, ‘While other security offerings are designed to clean users’ computer after it has been infected, we worked with Facebook to create Defensio so customers are protected from emerging threats and malicious content before they spread beyond the social Web and become a broader security concern’. The article describes the mechanics of the application, ‘Defensio would analyze the links on the social web before users try to access them and gather intelligence of the site as well as the content and embedded links on it.’
Comment- This is surely a good sign for all Facebookers. With more and more people using Facebook, the site is increasingly posing a security risk and the application helps protect Facebook users. The application would also lessen the occurrence of online crimes such as hacking, phishing, credit card frauds. Truly, it would prove to be a boon.
Social Media Last week
Posted on 04. Feb, 2010 by Hardeep Kaur Rai in Media, Reviews
News Stories covering social media space this past week
1) On 24th Jan 2010, DNA Mumbai carried an article by R.Krishna on the topic ’This social networking website helps you meet friends online’. The article talks about the utility and the growing popularity of Foursquare-a location-based networking site in India, starting with Mumbai. The article sums the benefits by quoting a Mumbai user, Shakti Salgaokar, using the Foursquare application on her iPhone, “The moment I start the application, Foursquare pinpoints my location using the GPS on my iPhone. Using my location, it tells me about various places nearby. It also gives me a to-do list recommended by other users. If I were in Dadar TT, it can list places like D Damodar, Pritam da Dhaba, or the Mumbai-Pune bus-stand. For someone new to the city, this can be of real help”. The article then wraps up prophesying Foursquare to be in 2010 what Twitter was in 2009.
Comment- While the site is a rage in the west, particularly the US, in India it is still in its nascent stage. Abroad the site has tied-up with restaurants, gyms and other establishments to offer deals and discounts to users, in India this is yet to happen. However, location-based networking has the potential to become a huge rage in a country like India,
Are Indian News, Media and Entertainment Companies Social Media Savvy?
Posted on 11. Dec, 2009 by gaurav in Reports, Reviews
Most companies see social media as a part of communications, sales and marketing. Some, with a little help from us, realize that social technologies have implications for diverse business functions beyond these functions: from market research and product innovation to customer support and process redesign and even to partner relations and organizationsal development.
However, social technologies are a part of the core product for few companies, apart from the tech giants like Google, Microsoft and Yahoo, standalone social networking firms like Facebook, LinkedIn and Twitter, and social tool vendors like Jive, Lithium and Salesforce.
I believe that social technologies are becoming a part of the core product for news, media and entertainment companies, because an increasing amount of the content available online is now consumer generated content. As the boundary between content companies and technology companies blur even more, all news, media and entertainment companies will need to become technology companies.
In the US, the ubiquity of the internet has forced news, media and entertainment companies to become early adopters of social technologies and experiment with all the five underlying drivers of consumer generated content (CNN iReport), conversations (NPR Community), collaboration (Al Jazeera War on Gaja), community (NYT Times People) and collective intelligence (CNN News Pulse).
2020 Social builds and nurtures online communities for Indian and international clients, connects their customers, partners and employees, and helps them achieve their business objectives.
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