Social Media News Stories 1st-5th March 2010
Posted on 08. Mar, 2010 by Hardeep Kaur Rai in Media, Reviews
News stories for the past last week-
1) Mail Today featured an article ‘Tata is the most trusted business brand in India’ on 3rd March quoting Ratan Tata as the most trusted business man in India, seconding President A.P.J Abdul Kalam, as per magazine Readers Digest. The list of the 100 most public figures in the country includes business leaders, politicians, journalists, film actors, sportspersons and names people such as Prime Minister Manmohan Singh, Infosys Narayan Murthy, Wipros Azeem Premji, Actor Amitabh Bachchan, Delhi Metro chief E Sreedharan, Ambani Brothers, Sachin Tendulkar, Rahul Gandhi, HDFC’s Deepak Parekh amongst other esteemed names. In addition to this, the article also reports Tata group firm Indian Hotels and auto major Mahindra & Mahindra as the only Indian brands in the list of 27 top ‘Great brands of Tomorrow’ by Credit Suisse. The article states, ‘According to the Credit Suisse Research Institute, the global brands figuring in the list would significantly outperform the market over the next three to five years as they build and leverage brand equity to grow in size, scale and equity’.
Social Media Last week
Posted on 04. Feb, 2010 by Hardeep Kaur Rai in Media, Reviews
News Stories covering social media space this past week
1) On 24th Jan 2010, DNA Mumbai carried an article by R.Krishna on the topic ’This social networking website helps you meet friends online’. The article talks about the utility and the growing popularity of Foursquare-a location-based networking site in India, starting with Mumbai. The article sums the benefits by quoting a Mumbai user, Shakti Salgaokar, using the Foursquare application on her iPhone, “The moment I start the application, Foursquare pinpoints my location using the GPS on my iPhone. Using my location, it tells me about various places nearby. It also gives me a to-do list recommended by other users. If I were in Dadar TT, it can list places like D Damodar, Pritam da Dhaba, or the Mumbai-Pune bus-stand. For someone new to the city, this can be of real help”. The article then wraps up prophesying Foursquare to be in 2010 what Twitter was in 2009.
Comment- While the site is a rage in the west, particularly the US, in India it is still in its nascent stage. Abroad the site has tied-up with restaurants, gyms and other establishments to offer deals and discounts to users, in India this is yet to happen. However, location-based networking has the potential to become a huge rage in a country like India,
Are Indian News, Media and Entertainment Companies Social Media Savvy?
Posted on 11. Dec, 2009 by gaurav in Reports, Reviews
Most companies see social media as a part of communications, sales and marketing. Some, with a little help from us, realize that social technologies have implications for diverse business functions beyond these functions: from market research and product innovation to customer support and process redesign and even to partner relations and organizationsal development.
However, social technologies are a part of the core product for few companies, apart from the tech giants like Google, Microsoft and Yahoo, standalone social networking firms like Facebook, LinkedIn and Twitter, and social tool vendors like Jive, Lithium and Salesforce.
I believe that social technologies are becoming a part of the core product for news, media and entertainment companies, because an increasing amount of the content available online is now consumer generated content. As the boundary between content companies and technology companies blur even more, all news, media and entertainment companies will need to become technology companies.
In the US, the ubiquity of the internet has forced news, media and entertainment companies to become early adopters of social technologies and experiment with all the five underlying drivers of consumer generated content (CNN iReport), conversations (NPR Community), collaboration (Al Jazeera War on Gaja), community (NYT Times People) and collective intelligence (CNN News Pulse).
2020 Social builds and nurtures online communities for Indian and international clients, connects their customers, partners and employees, and helps them achieve their business objectives.
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