2020 Social: Because Business is Social

Agencyfaqs Story on How Real Time Search Is a Game Changer for Marketers and Content Creators

Posted on 23. Jan, 2010 by gaurav in Media

I was recently quoted in an Agencyfaqs story on how real time search is a game changer for marketers and content creators.

I believe that real-time search is indeed a game-changer of search. The real power of Twitter lies not in being able to send and receive 140 letter messages, but in being able to search for tweets about people, brands, locations and events in real-time. Twitter realizes this: that’s why it has put search at the center of its redesigned homepage. Facebook realizes this: that’s why they are moving strongly towards a public status message oriented design. Google and Microsoft/ Bing realize this too: that’s why they are working hard to integrate real time status messages in their search results.

The ability to search real time status updates is already changing search behavior for early adopters like myself. I use Twitter search to discover what people are saying about a breaking news story, who else is present at the event I am attending and what are the early reviews for a movie that was released earlier in the day. The next big step is an ability to search for what my friends, people like me, or people near me are saying. As this behavior is adopted by the mainstream, I expect profound repercussions for both brands and publishers.