How Micro, Small and Medium Enterprises Can use Social Media
Posted on 23. Jan, 2010 by Gautam in Events
I was at the 4th Indian Marketing Summit today on a panel discussion with luminaries like Mahendra Swarup who founded Indiatimes.com, Bikky Khosla of Tradeindia.com, Prof. Govind Hariharan from the Michael J Coles College of Business, Kennesaw State University and Rajeev Karwal, Founder and CEO of Milagrow.
The presentation I made is here:
The other panelists chose to speak rather than present, so I can’t share the presentations here 
There was a lively Q&A session where some students asked me interesting questions on cloud computing, ranking users on Twitter and how Social Media could help small enterprises recruit employees.
Overall a great learning experience for me!
Social Media in India: International Software and services company review
Posted on 20. Nov, 2009 by Achintya in Reviews
Software and Services companies have been believed to be making good use of social media for their marketing and promotion. Our research on the Fortune 50 international companies in India not just confirms this but also shows that these companies have made special efforts for Indian customers. Hence in this blog we will review the social media efforts of these Fortune 50 international companies in India.
The Fortune 2009 lists IBM (#28) and Microsoft (#49) among the top 50 in the software and services sector. Interestingly both the companies have customized social platforms for the Indian consumers. While Microsoft targets the Indian social web with Mera Windows, IBM has an India Page for IBM Smartmarket to target the Indian SMBs (small and medium businesses)
IBM Smartmarket
Social Media in India report: International automobile company review
Posted on 20. Oct, 2009 by Achintya in Reviews
This is the third post in a series where we will review performance of companies (and brands) using Social media to connect with Indian customers. As mentioned in our methodology post on soon to be published Social Media in India report, we are reviewing top Indian and International companies from the Forbes list for their presence in social media in India. In the previous posts we had reviewed some of the Indian companies” ( like the Tatas, Airtel, Reliance Communications) presence on Social Media. In this post we will be reviewing the presence of some international automobile companies on the Indian social web.
The Forbes 2009 list features 4 automobile companies in the top 50 having an Indian market presence. They are Toyota (3), Volkswagen (15) , Mitsubishi ( actually the list ranks Mitsubishi UFJ Financial as the 21st company but since the parent company also has an Indian presence in the car & SUV market, we have considered it for this review ) and Honda (39). Out of these, we found Toyota & Mitsubishi doing something interesting specific to Indian consumers.
Social Media in India: Methodology and Scope
Posted on 07. Oct, 2009 by Achintya in Reviews
With the advent of social technologies grabbing marketing spaces, many brands can be seen embracing social media for adding value to themselves. Dell, IBM and Starbucks are some of the best examples of companies having a majority of their marketing efforts directed towards social media. In India you can see Tata, Airtel, Reliance BIG, HT Media, Toyota and many more doing the same. Hence we at 20:20 social thought it would be interesting to see how different companies are performing in social media specifically in the Indian Ecosystem and document it in form of a report.
In this report we want to look at 2 sets of companies; International companies having a separate social media presence specifically for India and Indian Companies again having a social media presence in their parent country; and rank them on the basis of their presence and engagement. This is to ensure that Companies are compared on an equal platform since most of the international companies have been using social technologies for quite some time while many Indian Companies have recently realized their importance. Also as we want this set of companies to be internationally recognized, we have chosen Forbes top 50 International companies having Indian presence and top 50 Indian companies in Forbes 2000 list as our sample space.
Social Media in India: Airtel Review
Posted on 29. Sep, 2009 by Achintya in Reviews
This is the second post in a series where we will review performance of companies (and brands) using Social media to connect with Indian customers. In the last post we had reviewed the Indian conglomerate Tata. For this post we will review the Indian telecom major Airtel. Airtel is currently the biggest telecom operator in India in terms of annual revenue and operates in businesses like mobiles networks, home phones, broadband, internet and conferencing services etc.
The most prominent presence of Airtel in social media can be seen through their community platform built around the Airtel Delhi Half Marathon (ADHM), which is to be held on 1st of November this year. The first interesting thing you will notice on the website is the runner’’s wall, where all ADHM community members can share their running stories. The platform also encourages discussions on the joy of running and you will see hundreds of registered ADHM community users discussing their running sagas on the discussion forums.With topics ranging from ”whom would you like to run with?” to ”how to improve your running stamina” the ADMH discussions not only keep the participants engaged but also encourage those who are still not sure of their participation. Interestingly, ADHM community also gets running and health experts to participate in the discussions, who impart valuable health and fitness related information to the community members.
Social Media in India: Tata review
Posted on 19. Sep, 2009 by Achintya in Reviews
This is the first post in a series where we will review performance of companies (and brands) using Social media to connect with Indian customers.Here we will review a large Indian conglomerate – The Tata group. This 140 year old group of companies is currently headed by Ratan Tata and operates in a large number of businesses like software services, energy, materials to products like cars, watches, beverages etc. The group was lately in the news for acquisition of Cores, Jaguar & Land Rover and for launching the world’s most economic car – Tata Nano. We researched the umbrella of Tata companies and found Tata Motors (especially Tata Nano), TCS, Tata Docomo, Tata Tea and Fast Track watches worth discussion in this review.
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